Eligibility: XII or equivalent examination in Arts, Science or Commerce.
The course structure shall be a full time course. The duration of the course shall be of six semesters spread over three years
|First Year B.M.M.|
|FIRST SEMESTER||SECOND SEMESTER|
|1.1 Effective Communication - I||2.1 Effective Communication – II|
|1.2 Fundamentals of Mass Communication||2.2 Political Concept & Indian Political System|
|1.3 Introduction to Computers||2.3 Translation|
|1.4 Introduction to 20th Century World History||2.4 Introduction to Psychology|
|1.5 Introduction to Sociology||2.5 Principles of Management & Marketing|
|1.6 Economics||2.6 Introduction to Literature in English|
Second Year B.M.M THIRD SEMESTER FOURTH SEMESTER 3.1 Understanding Cinema 4.1 Mass Media Research 3.2 Advanced Computers 4.2 Introduction to Advertising 3.3 Introduction to Media Studies 4.3 Organizational Behaviour 3.4 Introduction to Public Relations 4.4 Radio and Television 3.5 Cultural Studies 4.5 Introduction to Journalism 3.6 Creative Writing 4.6 Print Production & Photography Third Year B.M.M. FIFTH SEMESTER SIXTH SEMESTER 5.1 Advertising in Contemporary Society 6.1 Advertising & Marketing Research 5.2 Copy Writing 6.2 Legal Environment & Advertising Ethics 5.3 Advertising Design 6.3 Financial Management for Marketing & Advertising 5.4 Consumer Behaviour 6.4 Agency Management 5.5 Media Planning & Buying 6.5 The Principles and Practices of Direct Marketing 5.6 Brand Building 6.6 Contemporary Issues
Scheme of Examination:
The course will have six semesters conducted on the revised pattern using credit based semester system and grading pattern. Semester I, II, III and IV evaluation will be conducted by the college.
Whereas V and VI Sem examination will be conducted by the university.
Each subject in all semesters will be evaluated for 100 marks which is bifurcated as 75 marks written examination and 25 marks internal evaluation, in which minimum of 30 marks in external and 10 marks in internal exam are required to pass a subject.
About the course:
The BMM department conducts workshops of film-making, editing, photography and film direction to give hands-on training to the students. Field trips are organized to give experiential knowledge to the students. Guest lectures by industry experts are organized to acquaint students with recent trends in media and advertising.
2011 - 12 Bengaluru / Goa
2012 - 13 Pune
2013 - 14 Udaipur / Mt. Abu
2014 - 15 Kulu / Manali